PrimaLoft expands Active Evolve product offerings
Apparel specialist PrimaLoft, has reported ‘significant traction and enthusiasm’ for its Active Evolve insulation. This fabric technology, known for its breathability, moisture management and stretch capabilities, has reportedly garnered strong attention and adoption within the outdoor and lifestyle apparel industry.
In response to this growing momentum, PrimaLoft is expanding its product offerings by adding four new Active Evolve styles.
Originally launched in 2018, PrimaLoft Active Evolve is a line of insulating fabrics that is designed to evolve performance, design, and sustainability. Combining the lightweight warmth of insulation with the breathability of fabric, this technology is developed to perform in a wide range of activities.
Several products in the Active Evolve line can be used as a next-to-skin fabric. This enables brands to forego liner fabrics, which means heat and moisture are more efficiently managed, breathability is supported, and user comfort is maintained.
In addition to achieving optimal performance during aerobic activity, this helps yields a wider utility and year-round use, all while allowing brands to use less overall material when designing a garment, reducing footprint and waste.
PrimaLoft Active Evolve offers several advantages to branded apparel designers. It enables them to utilize the full spectrum of colour, incorporate unique patterns, and provides greater flexibility in fabric selection. Additionally, Active Evolve eliminates the need for quilting in the design process.
Products within the Active Evolve line are made from up to 100% post-consumer recycled content, including three of the four new styles.
“This product series was designed to evolve with you,” said Tara Maurer-Mackay, Senior Vice President of Product Strategy at PrimaLoft. “PrimaLoft Active Evolve’s breathability provides a thermoregulating system that maintains comfort and elevates performance year-round for any activity.”
With more than a dozen brand adoptions to date, PrimaLoft Active Evolve key partner brands include: SITKA, Löffler, CP Company, Eddie Bauer, Endura, Martini Sportswear, OMM, Quiksilver, and Ziener amongst others.